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What is an AR filter? Augmented reality is about merging the real world and digital objects. Using the computing power, you fine-tune the end result and how you present it. And the best thing is — it can work both ways, allowing the technology: add virtual objects to the real world change real objects using…

Filters for Instagram: AR business Remember anyone saying Instagram and business in the same sentence… about 5 years ago. Back then, it would sound crazy. But in 2021, it’s an iconic duo when both parties benefit from each other — needless to say, many ventures flourished on the platform, using it as a marketplace and…

In 2021, no one is left in doubt that filters on the social network Instagram have taken roots as the main tool of digital communication. They provide users with the ability to customize their Stories thereby jazzing up the feed with unique and creative video and photo content. There are tons of popular Instagram filters…

Consumers are evolving, and so does marketing. First, it was text banners in the early industrial age. Then it became hip commercials on TV during shows’ breaks. And now, it’s safe to say social media has become the major advertising platform. Needless to say, human attention is a precious resource. Another common truth is —…