Interactive 3D,
built to sell

Browser-native Web 3D, WebAR and virtual try-on your customers can spin, try on and interact with. Loads in under 2 seconds, no app, no plugin. Drops straight into Shopify, Webflow or your own stack.

WebAR & virtual try-on 360° product viewers Real-time · in-browser < 5 MB · < 2s
Loading 3D…
Drag to spin
< 2smobile load. Protects Core Web Vitals & SEO
~98%of browsers run it. No app, no plugin
< 5 MBmax fidelity, minimum weight
GLBShopify / Webflow-ready + embed code

One 3D asset
Every commercial touchpoint

Build one optimised master file and deploy it across the whole funnel: product page, configurator, WebAR try-on and social campaigns. One build reused everywhere, instead of a photoshoot per variant.

360° product viewer

Customers rotate, zoom and inspect materials in real time, right on the product page. No camera, no app, and every visitor sees it.

WebAR & virtual try-on

Buyers try it on, or place it in their room, through the phone camera in the browser. They see it before they buy, no app download. See eyewear try-on →

Product configurator

Swap colours, materials and finishes live on one model. Every SKU variant covered online, without a photoshoot for each.

Social AR

Re-export the asset per platform when a campaign needs reach. Modelled once, adapted for each.

Virtual Studio & Lifestyle Staging

Replace expensive, location-dependent photoshoots with hybrid 3D + AI staging. We upgrade your 3D product assets to high-poly and place them into photorealistic, commercially licensed environments.

Interactive experiences

Rigged, real-time assets for virtual showrooms, brand activations and games.

Why interactive 3D
sells more

The same asset does three commercial jobs at once, each tied to a number your store already tracks.

Fewer returns

Customers inspect scale, materials and fit before they buy, so fewer orders come back.

Higher conversion

Interactive, spinnable product pages hold attention and build the buying confidence static images can’t.

Stands out

An interactive product page feels premium and modern, and sets your store apart from the flat, static listings shoppers scroll past everywhere else.

Production-ready 3D,
built to perform

Every asset is engineered for real-time: accurate topology, correct scale, PBR materials and a web-performance budget that runs in the browser, in AR and in virtual try-on. We use AI where it speeds things up, then our artists handle the parts that decide whether a model actually ships in production, not just in a demo.

Concept & moodboards

Dozens of directions before a single polygon.

Variants & colourways

Explore configurator options fast.

Texture drafts

Starting points we then rebuild properly.

Model & retopo

Clean geometry that rigs and animates.

Rig & materials

Accurate scale, phone-ready materials.

Optimise & QA

glTF under budget, human-checked.

AI where it helps, craft where it counts.

Selected work

Product models, eyewear try-on, configurable objects and real-world captures, optimised as lightweight glTF for real-time 3D, WebAR and virtual try-on. They run in any browser, on any phone, with no app or plugin.

Beyond commerce:
characters & creative work

Rigged characters, custom avatars and interactive worlds. A different brief from product 3D, run through the same real-time pipeline. The creative side of what we do.

Five Nights at Freddy’s — animatronics

A cast of animatronic characters rebuilt as real-time assets — close-range AR animation, kept light enough to run on a phone.

Read the case
Client workRiggedAR-ready

Immersive environments,
too

It’s not just a space, it’s every element inside it. We build immersive 3D environments and the interactive pieces that fill them: wearable custom avatars, branded showrooms, props, set dressing and objects people can explore or pick up. Each element is modelled, rigged and web-optimised on its own, then it all runs together in real time in the browser, with no app or headset.

3D environments Interactive elements Custom avatars Branded showrooms

How a model gets made

01

Reference

Photos, CAD files or the physical product. We measure real dimensions and materials before we model.

02

Model & texture

Modelled and textured with accurate PBR materials, tuned to look right on any screen.

03

Optimise

Retopo, bake, compress to glTF. Under 5 MB, under 2 seconds on 4G.

04

Ship

Production-ready GLB with the embed code, plus setup support for Shopify, Webflow or your own stack.

We hand off a working embed, not homework: model-viewer tags, Three.js snippets or a Shopify / Webflow-ready drop-in. Your web team ships it the same day.

Ready to bring your products
to life in 3D & AR?

Share your product list and we’ll recommend the right deployment (360° viewer, VTO or WebAR) with a timeline and a fixed-scope proposal.

Morphy Vision
Creative AR/XR Dev Studio
Spark AR Creator
SLN Partner