Blog

  • Morphy.vision is back on track! 💙💛⠀ Last week marked 1 month since Ukraine was invaded by russian forces, and Kharkiv – home city for the majority of the @morphy.vision team – became one of the targets for the most severe enemy attacks. We have now regrouped our studio in safer locations. Our entire team stays…

    29 March 2022
  • Augmented reality has changed the marketing landscape—it removed the gap between real and virtual realms. The technology made digital content appealing by showing people a complete and realistic impression of objects surrounding them. AR has become so massive that it surpasses just games or entertainment. Today, AR also focuses on utilizing the technology in tourism,…

    1 February 2022
  • Since 2019, Instagram has allowed the use of IG effects, which help users to interact with augmented reality. AR filters for Instagram allow users to add interesting video effects to a real image and publish it in Stories. This tool has attracted brands that have figured out how to successfully use AR in general and…

    5 November 2021
  • Boost brand recognition by grasping attention, emotions, and encoding memory? These ideas determine how brands should view their business strategies. According to the Neuro-Insight study, there is a stark difference between AR-powered content and its common counterpart — regular posts. Augmented Reality projects make it much more entertaining and mesmerizing, giving the vital edge for…

    26 October 2021