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In 2008, BMW “MINI” first showed off an AR ad. And this experiment kicked off a trend for steady AR growth–the segment is poised to overcome the whopping $50B by 2024. And the Ukrainian market is in the pack—despite a devastating war, their tech companies continue growing. Оlena Gertsuskaya, co-founder of Morphy.Vision, this article will…

Morphy.vision is a Ukrainian company that creates AR filters for Instagram, Snapchat, and TikTok. Our studio made a bunch of socially-focused AR filters: BRAVE for Brave Like Ukraine, the 3D Vyshyvanka model project, and a target tracker for F THAT’S HOT sauce. AR filters are great for social initiatives, not just for business. It amplifies…

Morphy.vision is back on track! ??⠀ Last week marked 1 month since Ukraine was invaded by russian forces, and Kharkiv – home city for the majority of the @morphy.vision team – became one of the targets for the most severe enemy attacks. We have now regrouped our studio in safer locations. Our entire team stays…

Augmented reality has changed the marketing landscape—it removed the gap between real and virtual realms. The technology made digital content appealing by showing people a complete and realistic impression of objects surrounding them. AR has become so massive that it surpasses just games or entertainment. Today, AR also focuses on utilizing the technology in tourism,…