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Since 2019, Instagram has allowed the use of IG effects, which help users to interact with augmented reality. AR filters for Instagram allow users to add interesting video effects to a real image and publish it in Stories. This tool has attracted brands that have figured out how to successfully use AR in general and…

Boost brand recognition by grasping attention, emotions, and encoding memory? These ideas determine how brands should view their business strategies. According to the Neuro-Insight study, there is a stark difference between AR-powered content and its common counterpart — regular posts. Augmented Reality projects make it much more entertaining and mesmerizing, giving the vital edge for…

Augmented reality technologies are developing at an incredible pace, appearing in almost all areas of human activity. To fully assess the scale of AR spread, according to ARtillery Intelligence data, at the end of 2020, there were almost 600 million active devices supporting AR. In 2021, this technology has already become a niche leader, and…

Augmented reality brand experiences Surely, you’ve heard about AR. From a funky gimmick to the mainstream, AR technology and AR filters software has become a proven solution for the masses of people. Here is how it happened. The turning point for AR brands’ popularity was the adoption by tech giants. After Google and Apple hopped…