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Morphy.vision is back on track! 💙💛⠀ Last week marked 1 month since Ukraine was invaded by russian forces, and Kharkiv – home city for the majority of the @morphy.vision team – became one of the targets for the most severe enemy attacks. We have now regrouped our studio in safer locations. Our entire team stays…

Augmented reality has changed the marketing landscape—it removed the gap between real and virtual realms. The technology made digital content appealing by showing people a complete and realistic impression of objects surrounding them. AR has become so massive that it surpasses just games or entertainment. Today, AR also focuses on utilizing the technology in tourism,…

Since 2019, Instagram has allowed the use of IG effects, which help users to interact with augmented reality. AR filters for Instagram allow users to add interesting video effects to a real image and publish it in Stories. This tool has attracted brands that have figured out how to successfully use AR in general and…

Boost brand recognition by grasping attention, emotions, and encoding memory? These ideas determine how brands should view their business strategies. According to the Neuro-Insight study, there is a stark difference between AR-powered content and its common counterpart — regular posts. Augmented Reality projects make it much more entertaining and mesmerizing, giving the vital edge for…