Blog

  • In 2008, BMW “MINI” first showed off an AR ad. And this experiment kicked off a trend for steady AR growth–the segment is poised to overcome the whopping $50B by 2024. And the Ukrainian market is in the pack—despite a devastating war, their tech companies continue growing. Оlena Gertsuskaya, co-founder of Morphy.Vision, this article will…

    5 October 2022
  • Morphy.vision is a Ukrainian company that creates AR filters for Instagram, Snapchat, and TikTok. Our studio made a bunch of socially-focused AR filters: BRAVE for Brave Like Ukraine, the 3D Vyshyvanka model project, and a target tracker for F THAT’S HOT sauce. AR filters are great for social initiatives, not just for business. It amplifies…

    26 September 2022
  • Morphy.vision is back on track! 💙💛⠀ Last week marked 1 month since Ukraine was invaded by russian forces, and Kharkiv – home city for the majority of the @morphy.vision team – became one of the targets for the most severe enemy attacks. We have now regrouped our studio in safer locations. Our entire team stays…

    29 March 2022
  • Augmented reality has changed the marketing landscape—it removed the gap between real and virtual realms. The technology made digital content appealing by showing people a complete and realistic impression of objects surrounding them. AR has become so massive that it surpasses just games or entertainment. Today, AR also focuses on utilizing the technology in tourism,…

    1 February 2022