Blog

  • IG filters categories Augmented reality is big now. Once adopted by large companies like Facebook or Apple, technology has seen a steady popularity increase; and it’s clear the AR growth has just begun. And with AR growing, so did its variability. From face filters to large-scale visual effects, AR in marketing helps brands reach customers,…

    3 October 2021
  • Last year, more than one billion people used the Spark AR reality platform of Facebook. This only explains why other social networks immediately followed suit. On the other hand, brands naturally want to utilize new technologies before their competition embraces them and generates buzz. Again, this added to the already rising popularity of AR. If…

    28 September 2021
  • It is worth starting with the definition: the term AR itself means “augmented reality”, which is totally different from a similar abbreviation VR (virtual reality). The AR filter works according to the following principle: 3D objects and filters are superimposed on the elements of the real picture from the lens of your phone, tablet or…

    18 September 2021
  • What is an AR filter? Augmented reality is about merging the real world and digital objects. Using the computing power, you fine-tune the end result and how you present it. And the best thing is — it can work both ways, allowing the technology: add virtual objects to the real world change real objects using…

    12 September 2021