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Augmented reality has been an integral part of our daily life for quite some time and has opened up new business opportunities, thereby becoming a new type of advertising and promotion of our products. And AR technology such as social media filters can help create an impressive customer experience and boost reactions. However, the capabilities…

IG filters categories Augmented reality is big now. Once adopted by large companies like Facebook or Apple, technology has seen a steady popularity increase; and it’s clear the AR growth has just begun. And with AR growing, so did its variability. From face filters to large-scale visual effects, AR in marketing helps brands reach customers,…

Last year, more than one billion people used the Spark AR reality platform of Facebook. This only explains why other social networks immediately followed suit. On the other hand, brands naturally want to utilize new technologies before their competition embraces them and generates buzz. Again, this added to the already rising popularity of AR. If…

It is worth starting with the definition: the term AR itself means “augmented reality”, which is totally different from a similar abbreviation VR (virtual reality). The AR filter works according to the following principle: 3D objects and filters are superimposed on the elements of the real picture from the lens of your phone, tablet or…