Morphics is an example of an AR case for packaging, using Instagram filter with two or more target images. When images are seen in the camera frame, the content appears and interacts. In this case Morphy Vision created an imaginary board game with AR filter triggered by the packaging. 3D characters appear from the portals and interact with each other.
Augmented reality triggered by images can be used in many areas like packaging, posters, clothing, etc.