For the AR advertising campaign promoting the cinematic release of Five Nights at Freddy’s, we collaborated with Wakefield:XR to create optimized, animated 3D characters and environments for a new social AR experience. The project was produced for Universal Pictures and designed to deliver fast, high-impact horror moments directly to fans.

We love a technical challenge – especially when it involves bringing iconic cinematic characters into the hands of fans. Wakefield:XR managed the project end-to-end and brought us in to help craft one of the most critical pieces of the experience: high-quality, real-time-ready 3D assets.

The Challenge

The campaign’s goal was to use an immersive AR experience to pull fans directly into the world of Five Nights at Freddy’s and build hype around the movie release. Instead of a generic filter, the experience recreated the feeling of being inside the arcade and security rooms from the film – with flickering lights, worn‑out machines, and that unsettling feeling of being watched.

From our side, the challenge was technical and creative:

• Rebuild key locations from the movie – from the arcade area to the darker back rooms – so they instantly feel familiar to fans and set up the tension for a jump scare.
• Bring the animatronics to life with close‑range AR animations that feel like they’re stepping out of the FNAF universe and into the player’s physical space.
• Aggressively optimize geometry, textures, and materials so the entire scene – characters plus environment – runs smoothly on social AR, without losing the grimy, horror‑movie atmosphere that makes the experience believable.

The goal was not just to show a character in AR, but to briefly place the user inside the FNAF space, long enough for the scare to land and the movie announcement to stick.

The AR Experience

Together with Wakefield:XR we designed an experience where fans could receive a randomized jump scare from one of their favorite Five Nights at Freddy’s characters. Each playthrough could feature a different animatronic, encouraging repeat usage, longer dwell time, organic sharing and UGC.

Our optimized 3D assets helped ensure the scares hit hard – without dropped frames or visual compromises at the key moment.

AR Optimization

The most demanding part of the process was making cinematic assets behave like lightweight, production‑safe AR content. We focused on:

• Reducing polygon counts while preserving key shapes and character detail
• Baking lighting and surface detail into textures, then carefully compressing them for mobile
• Ensuring animations and materials performed smoothly on mobile devices

All assets were carefully prepared to integrate seamlessly into Wakefield:XR’s final AR builds across platforms.

The post FNAF 3D Characters for AR Experience first appeared on morphy.vision.

At Morphy Vision, we’re all about blending creativity with cutting-edge technology. Whether it’s experimenting with new ideas or bringing unique concepts to life, our studio is a playground where the digital and physical worlds collide.

This time, we took on a fun challenge: turning a handcrafted clay character into an interactive Augmented Reality (AR) experience for TikTok and Snapchat. And the cherry on top? The villain of our story, the Marshmallow Boss, was made using actual marshmallows!

How We Made It Happen

Here’s a quick look at the journey from clay to AR:

• Handcrafting the Character
  We sculpted our hero using children’s clay. While the process was exciting, we learned some valuable lessons along the way—like starting with a T-pose for easier scanning and animation later.
• 3D Scanning with Photogrammetry
  Using photogrammetry (we love Object Capture for iOS!), we transformed our clay model into a highly detailed 3D digital version. Every little detail from the claywork made it into the final model.
• Model Optimization
  Once scanned, we optimized the 3D model by refining textures, reducing polygons, and prepping it for smooth AR integration.
• Rigging and Animation
  To make the character come alive, we added a digital skeleton for animation. With playful, expressive movements, the character was ready to jump into action!
• Creating Game Assets
  We designed a vibrant world to match our character, complete with props, interactive triggers, and environmental elements for a truly immersive experience.
• Building the AR Game
  Finally, we brought everything together in Lens Studio (Snapchat) and Effect House (TikTok), where we coded the interactions, integrated animations, and fine-tuned the mechanics.

Clay-Mallow Battle: The AR Game

In this game, players control the clay character by moving their heads left and right to dodge attacks from the fiery Marshmallow Boss. By tapping the screen, the hero strikes back, dealing damage in a thrilling showdown!

This project perfectly captures what we love to do: combining traditional craftsmanship with innovative technology to create something truly unique. It’s this blend of the physical and digital worlds that drives our passion and inspires us to push boundaries.

Check out the results here:

The post Clay Characters Meet Augmented Reality first appeared on morphy.vision.

AR technology offers a unique blend of digital and physical worlds, providing an immersive experience beyond traditional marketing strategies. As we move into 2024, platforms like TikTok, Snapchat, and Instagram are at the forefront of this revolution, offering brands new avenues to connect with their audiences.

Whether it’s through storytelling, interactive experiences, or seamless social sharing, AR packaging is poised to redefine the way brands leverage their social networks for consumer engagement.

The Mood of Big Trio

• Instagram’s Filters: stylish and engaging. Perfect for all ages, especially if you love sharing polished, creative photos and videos.
• Snapchat Lenses: this is a playful way for making your chats and stories extra lively! Perfect for younger folks or anyone who enjoys a good giggle with their snaps.
• TikTok Effects: these are the places where AR effects often start trends and challenges, making them super popular and fun to share. TikTok effects are perfect for those who love being part of the latest viral sensation.

How AR Enhances Packaging

Augmented Reality can add 3D content directly onto product packaging via a smartphone camera, telling a story in a compelling manner, offering digital incentives, revealing detailed product insights, or suggesting additional items for purchase. The magic begins when a customer scans the packaging—be it through a QR code or a direct link on social media—transforming the package into an interactive canvas. Short videos, animations, and even 3D models spring to life, overlaying the physical box with a rich narrative.

Usage Scenarios

• People see the product on the shelf of a supermarket. There’s a QR code on the side leading directly to the filter (or linktree page) it shows a hint to point the camera at the packaging. A 3D character jumps out of the package and tells the promo-code to claim a present from the brand if they share the recorded video to stories and tag the brand’s account there.
• A music band is launching a new album soon. Marketing campaigns can include posters on the streets of cities with hidden animations and parts of the new songs. Band’s account on social media tells the fans about it and guides where to find an AR filter to see the hidden content on posters.
• Phygital clothing – the fusion of physical and digital elements is bringing fashion to a new level of aesthetics. Wearable technology offers significant value, particularly due to its ability to track. But how does it function? Currently, augmented reality (AR) in wearable tech mainly involves pointing your smartphone’s camera at a graphic print, transforming the apparel viewing experience by introducing augmented overlays. These overlays can change colors, play music, and offer various interactive experiences, showcasing the wide range of possibilities with wearable tech.
• A brand’s followers see a story on social media which tells them to find a product with interactive packaging. The stories also explain that people can find the AR filter on the brand’s page, launch it, and point the camera at the package to see the hidden message.
• A customer purchases a piece of furniture. The QR code on the package leads to an AR experience triggered by several images of parts of the furniture. There can be up to 5 or 10 images involved depending on the platform – Instagram, TikTok, or Snapchat. The filter guides the customer through an assembling process.
• From the brand’s stories and posts, followers know that there are several products with trigger images. They can scan just one of them to see beautiful visual effects around them or collect them all to see the interaction between them. There can be 3D or 2D characters appearing when an image is scanned, small games launched, etc.

Benefits of AR Packaging

The advantages of incorporating AR into the packaging are comprehensive and impactful:

• Enhanced Product Visualization: AR enables consumers to see the product in action, providing a clearer understanding of its value and application.
• Flexibility and Dynamism in Content Updating: Digital content can be refreshed regularly, keeping the brand message current without the need for new packaging.
• Opportunities for Viral Marketing: Shareable AR experiences can amplify brand visibility and attract new customers through social media engagement.
• Strengthening Brand Loyalty: By delivering memorable experiences, AR packaging encourages repeat purchases and strengthens consumer loyalty.
• Gaining a Competitive Edge: Unique and innovative packaging can significantly differentiate a brand, making its products more appealing to consumers.

In the realm of social media, target tracking is instrumental in delivering personalized AR experiences that resonate with specific audience segments. By linking AR packaging with social media platforms, brands can create targeted campaigns that foster deeper engagement and brand affinity. Successful examples include campaigns that have leveraged AR to enhance product launches, create interactive contests, and drive participatory brand storytelling, thereby increasing customer interaction and social sharing.

To effectively implement AR in packaging, brands should:

• Clarify Objectives: Determine what the campaign aims to achieve, such as increasing engagement, boosting sales, or raising brand awareness.
• Design Engaging Content: Develop AR experiences that align with the brand’s values and appeal to its target audience, ensuring they are both engaging and memorable.
• Maximize Social Media Impact: Promote AR packaging features through social media to encourage sharing and interaction, extending the campaign’s reach and effectiveness.

Looking Ahead

As technology advances, AR packaging is set to become even more integrated into consumer experiences, offering greater personalization and interactivity. The potential for AR filters for packaging to revolutionize brand engagement is undeniable. Forward-thinking brands that creatively utilize AR will gain a competitive advantage in the ever-evolving marketplace.

As digital platforms like TikTok, Snapchat, and Instagram continue to dominate the social landscape, using AR in packaging offers a good opportunity to enhance customer engagement and loyalty. By implementing this technology, brands can create memorable experiences that resonate well beyond the initial purchase, setting a new standard in the retail industry.

Let us guide your project from the early blueprints to the ultimate augmented reality showcase. Your trust in our inventive technology is all that’s required.

Your Creative AR/XR Development Partner.

The post Augmented Reality for Packaging 2024 first appeared on morphy.vision.

3. Texturing:

Substance Painter:

The detailed and realistic textures of the classroom setting, including the wooden desks and Miss Trunchbull’s attire, were achieved using Substance Painter.

Photoshop:

For any additional touch-ups and 2D assets, Photoshop was the tool of choice to ensure high-quality visuals.

The post Roald Dahl’s Matilda the Musical first appeared on morphy.vision.

А такий вид AR технологій, як фільтри у соціальних мережах, дозволяють створити вражаючий клієнтський досвід та підвищити реакції.

Однак можливості фільтрів та їх типи можуть застати непідготовленого користувача зненацька та заплутати. Інформації в мережі вже багато, але загальну картинку скласти важко. Тому ми вирішили зібрати основні факти в одній інфографіці./p>

Важливо пам’ятати, що після вивантаження фільтра на свою сторінку потрібно розповісти аудиторії, де його знайти на сторінці компанії і як його використовувати.

У такого виду контенту також є аналітика в Spark AR Hub, у ній можна аналізувати ефективність фільтра, переглядаючи кількість Відкриттів, Показів, Використання зйомки, Публікацій.

AR-фільтри для Facebook & Instagram – це прогресивний вид контенту. Використовуючи його в маркетингу та стратегії бренду ви зможете покращити користувальницький досвід, імідж бренду та розширити можливості просування.

The post Інструкція по AR фільтрам для брендів first appeared on morphy.vision.

And the Ukrainian market is in the pack—despite a devastating war, their tech companies continue growing.

Оlena Gertsuskaya, co-founder of Morphy.Vision, this article will cover the key trends in AR / VR and the fusion of AR with other digital things.

AR + NFT

During the past 2 years, the NFT market has grown up to 10 times. Jokes aside, NFTs reached over $2.4B in the first 6 months of 2021—and it’s just the beginning.

The whole AR+NFT premise is simple—inflating a visual object amplifies the user experience effect. In every sense, it expands the emotion and visual value for customers and collectiors. Plus, it becomes an extra income source for brands and creators.

I can bet that non-interchangeable AR-powered tokens will become mainstream. And now is the best time to hop on the train. Meta and Snapchat are all over testing AR combined with NFT.

And it scales for every industry: from fashion to interior design. To visualize or amplify an existing token, you have an endless cache of creative solutions. Look at RTFKT Studio and Atari for one. They created a digital sneakers line-up whose owners can show off in blockchain-powered multiplayer games, including Decentraland, The Sandbox, and Atari Metaverse. You can also try sneakers at home via Snapchat.

Here’s another case from Gucci. They never feared experiments, and now they embrace tech. They just release AR + NFT sneakers that you can wear via the app before buying.

Okay, enough digital quips. Let’s dig into practical things!

Remote assistance with AR and VR

Previously, qualified workers had to make business trips to project corporate values and train staff. But now, it’s more or less gone due to time, money, and work-life balance concerns.

And AR played a big role in it. Using AR in particular, senior staff can remotely solve issues and train newbies. They can do it while pinpointing elements visible to them using AR/MR headsets. It perfectly fits the service sector and is safe during complex operations.

According to predictions, about 50% of maintenance will rely on remote capabilities. The maintenance will include repairing, customer service, quality assurance, and tutoring.

And on the hardware side, we have big names producing potent AR goggles. There are ThinkReality A3 from Lenovo, Hololens from Google, Quest from Meta (Facebook), and Vive from HTC.

Well, these names are prominent in entertainment. But what about serious production workloads, powered by AI? For one, Boeing uses AR to apply digital 3D electrical schemes on KC-46 tankers and 767 planes to speed up production and boost accuracy.

AR in fashion, entertainment, and education

We have already touched on fashion in its NFT + AR use. According to Gucci’s chief marketer, Robert Triefus, the digital world creates a special economy. Virtual goods have value thanks to their rarity and the ability to be traded or shared.

But AR in fashion blew up much earlier—in 2018. At a Tehran AR Fashion Show, people saw models posing on a digital podium. Shortly after, at a Cannes Lions International festival, Vogue together with Snapchat created a virtual wardrobe for branded clothes from Gucci, Balenciaga, Dior, etc.

The museums are no exception to AR/VR. The easiest way to implement it is by making tips and explanations for exhibits—this gives visitors extra information and adds cool interaction. At some exhibitions, AR projects a 3D model of a painter. Some go even further and a painting’s character becomes a narrator for its own painting.

But here’s the coolest one. Last year, the Paris National Museum of Natural History offered Hololens goggles to see animals in their real sizes.

Art of London shows off their AR exhibits on walls using smartphones. Moreover, a British painter KAWS launched an AR exhibition in the Serpentine gallery—visitors download the app and enjoy virtual 3D exhibits.

Also, AR and VR help in education. It’s known that we memorize things better if we can see and interact with them, rather than just seeing them. “Immersive” education is 70-90% more effective than the traditional one—it helps learners grasp even more techy topics.

For one, using Microsoft HoloLens, students and doctors can learn about the human body. It enables traveling throughout the blood system and diving into organs.

AR / VR in marketing

Content consumption is getting bigger and bigger. And the very purpose of AR is attracting people via interactivity. New and engaging content is memorable, and thus has a deeper effect than normal ads, according to Forbes.

AR / VR boosts marketing by delivering:

• customer loyalty thanks to the “try before you buy” functionality
• viral potential
• trust and bond between customers and the brand

When using VR for brand promotion, you have close-to-ad capabilities to TV commercials. But AR is another thing—it’s more innovative and it works in conjunction with web tools: social networks, sites, billboards, etc. And every method has its own metrics and analysis:

Thanks to its viral and social potential, marketers use AR on Instagram, TikTok, Snapchat, etc. An already massive social audience embraces cool, new stuff to achieve rapid results. But you gotta know your goals and why you use AR. Based on this, developers can create ideas and mechanics, adds interaction, and deliver working assets.

Remember that simply adding AR won’t give you a gold medal. Brands with million-scale reach became who they are thanks to a collaboration with influencers and launching UGC mechanics (raffles and challenges).

In other words, you should have a marketing strategy that defines AR usage.

For example, we have a Patsany.Agency case. We have developed nine 3D Urbasaur models and created Instagram filters for a massive Glo marketing campaign in Ukraine. We used our interactivity experience to make the audience not just discover but relive the ad. And results paid off big time—they were as stellar as the campaign itself.

But this doesn’t mean that AR is exclusive to large enterprises. The key thing is knowing what you aim to achieve. In IT companies, such an initiative can attract workers to a corporate culture or become an external HR tool that forms a company’s brand.

No doubt, marketing is in close relationship with user experience. With this in mind, optician stores can use an Instagram filter that will boost customers’ loyalty and become viral. See how we implemented the “try before you buy” principle to back this claim up:

Maybe in some cases, AR/VR seems a bit too advanced for the marketing campaign. However, the effect of this innovative technology is solid if the preparation and implementation are done properly. We can surely say that AR/VR will scale and conquer new markets in the upcoming decade.

Here’s a prediction to back it up, by 2028, AR / VR / MR will reach $252B. We’ll see!

The post Marketing today: creative studio, Morphy.Vision, sheds light on AR/VR trends first appeared on morphy.vision.

AR filters are great for social initiatives, not just for business. It amplifies visual interaction, spurs to discover products, and subtly delivers your message. The goal is to encourage creative people to support Ukrainian bravery in their projects.

Brave

The Brave AR filter is about two things: viburnum wreath and tattoos. According to the Morphy.vision team, Brave is a powerful social message. Ukrainian viburnum wreath and earrings honor the Ukrainian roots. While the tattoos have phrases that became signature marks of the war.

Vyshyvanka

Vyshyvanka is a Ukrainian national dress. The importance of cultural heritage is unparalleled since the beginning of the war. This is why we created a 3D model of vyshyvanka, whose features are only matched by its cultural weight. Our goal was to support and induce a nationwide movement for Ukrainian heritage.

F THAT’S HOT sauce x Rescue now

For the Rescue Now charity, we have created an AR filter for Instagram with custom slogans and a logo. It increased the foundation recognition by translating the general mood of the volunteer team.

For F THAT’S HOT, we create a filter with a motion tracker. It animates a product sticker and runs a message: Fiery Heart! When you point a camera at it, a 3D model of a pepper turns into a heart.

You can check the filter out by following the link. For the tracker, use the above-mentioned product label.

In this project, we used a target tracker, one of the types of filters. To put it simply, a filter starts running whenever you are holding a bottle of sauce. The Blendshape technology helped us achieve smooth animations for 3D forms–the pepper becomes a heart with a high-fps grace! We created our Blendshape in Autodesk Maya and then added it to a program that makes AR filters for Instagram–Spark AR. With its help, we set up logic for changing shapes, then added fire and text elements to finalize the filter.”

A blue-yellow blazing pepper turns into a flaming heart, that signals its fiery support for Ukraine. Very symbolic, isn’t it?

“The main goal was to show Ukraine as it is: tender and unbroken, tech-savvy and creative, modern and respectful to traditions. But most importantly, it’s showing Ukraine’s lionheart bravery. It was an honor to commit using AR filters and our creativity.

Wars and empires must go, while creativity and technology will prevail.”, – Morphy.vision.

#BRAVEUKRAINE

The post Augmented Reality and social projects first appeared on morphy.vision.

]]> https://morphy.vision/blog/morphy-vision-is-back-on-track-%e2%9c%a8/?utm_source=rss&utm_medium=rss&utm_campaign=morphy-vision-is-back-on-track-%25e2%259c%25a8 Fri, 05 Aug 2022 11:31:45 +0000 https://morphy.vision/?p=939 Команда Morphy Vision працює не зважаючи ні на що ?? Минулого тижня виповнився місяць з моменту вторгнення російських військ в Україну, і Харків – рідне місто для більшості команди @morphy.vision – став однією з цілей для найжорстокіших атак ворога. Зараз ми перегрупували нашу студію в безпечніші місця. Вся наша команда залишається сильною разом, продовжує працювати...

The post Morphy.vision is back on track! ✨ first appeared on morphy.vision.

]]> Команда Morphy Vision працює не зважаючи ні на що ??

Минулого тижня виповнився місяць з моменту вторгнення російських військ в Україну, і Харків – рідне місто для більшості команди @morphy.vision – став однією з цілей для найжорстокіших атак ворога. Зараз ми перегрупували нашу студію в безпечніші місця. Вся наша команда залишається сильною разом, продовжує працювати та творити, де б ми не були??

Сьогодні ми хочемо подякувати нашим клієнтам і партнерам за неймовірну підтримку, яку вони надають нам і всій Україні. Важливо також визнати, що це підтримка не з жалості, а із захоплення тим, наскільки сильним і хоробрим є український народ??

Як місцевий бізнес, Morphy.vision також збирається пожертвувати 10% від суми кожного проекту на гуманітарну допомогу.

Ми віримо, що сучасні технології, креативність і міцні ділові стосунки можуть значною мірою сприяти славетній перемозі України проти агресії вмираючої системи, яка застрягла в Середньовіччі.

The post Morphy.vision is back on track! ✨ first appeared on morphy.vision.

Last week marked 1 month since Ukraine was invaded by russian forces, and Kharkiv – home city for the majority of the @morphy.vision team – became one of the targets for the most severe enemy attacks. We have now regrouped our studio in safer locations. Our entire team stays strong together, keeps working and creating no matter where we are??

Today we’d like to thank our clients and partners for the incredible support they’re showing us and all of Ukraine. It is also important to recognize that this is not support out of pity, but out of admiration for how strong and brave Ukrainian people are??

And as a local business, Morphy.vision is also set to donate 10% of each project amount to humanitarian aid.

We believe that modern technologies, creativity, and strong business relations can contribute greatly to Ukraine’s glorious victory against the aggression of a dying system stuck in the Dark Ages.

The post Morphy.vision is back on track! ✨ first appeared on morphy.vision.

AR has become so massive that it surpasses just games or entertainment. Today, AR also focuses on utilizing the technology in tourism, architecture, education, and especially business and marketing. With AR, companies and brands can create unique experiences, engage customers, and boost conversions.

How does AR change consumer-buying behavior?

As advanced technologies appear, businesses realize they need new ways of promoting their products in 2022. Nowadays, consumers demand more—they buy products that are advanced, provide innovation, and deliver outstanding experiences.

To meet this goal, AR serves as an interactive tool to boost marketing and sales—all for the sake of the growing power of smart device applications. By blending artificial intelligence and real-world experiences, brands receive effective means for content creation. The created AR quips make the difference—they boost the shopping experience and let people try products before purchasing them.

AR in marketing has distinct advantages, namely:

• By placing virtual products in customers’ hands, brands can interact with brands, services, or products
• Furthermore, AR has near-magical visual appeal. Its charm plus entertainment value are two essentials that promote the application’s long-term use
• Try-on things, like glasses, save a ton of time. An AR app will help customers choose products’ sizes, designs, overall vibes via several clicks. This greatly boosts the shopping experience and confidence in making the right choice.

The AR market over the years

The AR market in retail has been booming. However, with the current COVID-19 pandemic, businesses have resorted to remote work and adopted AR technologies. Before the global pandemic, industry research projected worldwide spending on AR in retail at $7,951.2 million by 2023. Luckily, AR is perfect for adopting virtual retail, where all this money is going now.

And we saw businesses started using AR to enhance their brand recognition and advertising campaigns helping the retail market grow rapidly.

In fact, there will be an estimated 2.4 billion mobile AR users in 2023. With only half a billion AR marketing users in 2019, it grew to $1.41 billion in 2020. About 71% of the consumers also say that they are more interested in shopping when using AR, and 61% prefer retailers with AR knowledge and experience—over 100 million customers had also used augmented reality e-commerce apps for shopping in 2020.

AR across social media applications

Social media is now everywhere. And in the marketing sector, social media helps businesses track their consumers’ activities and interests, boosting marketing strategies immensely. Apps like Instagram, Snapchat, and Facebook have become the playground for all sorts of marketing campaigns recently. Here’s how they do it:

Instagram branded filter

Since 2017, Instagram has been employing AR filters—many businesses have taken advantage of using these filters to promote their brands. The key AR advantage was allowing users to try products virtually, most notably beauty and cosmetics. Beauty shoppers can utilize their front-facing camera to see their faces with virtual copies of real-life products, including lipsticks, eyeshadows, foundations, and more.

Businesses offering optical frames and sunglasses have also benefited greatly—their users can choose brand filters of sunglasses in various styles and colors. Another great option is adding 3D objects and characters to an interactive environment. Brands also leverage the portal effect that lets users place an augmented doorway in their real-world surroundings to enter another realm.

All those quirks allowed popular Instagram effects and AR filters to increase brand awareness and engagement, as the traffic from the Instagram page may be easily routed to your website.

Brands can also use AR to develop goodness and positivity on Instagram.

One example is the National Peanut Board’s campaign called Spreading Good. The AR filter randomly invites users to spread happiness with uplifting alternatives, including spreading music, friendship, compliments, puppy GIFs, PB&Js, and more. Users can use the filter and follow whatever comes up on the screen.

When the filter says “spread more compliments,” it will say good things to people around them. As a result, users can share the filter with their friends and families, allowing them to spread positivity to ease anxiety and stress, especially during the COVID-19 pandemic.

Snapchat brand filters

According to Snapchat’s CEO, Evan Spiegel, users are likely to use AR filters 30 times a day. As of 2021, Snapchat has 306 million daily active users worldwide, imagine the potential AR traffic.

Because of this, Snapchat allowed retailers for using the app to promote products. The app released the new Screenshop feature for scanning clothes or submitting a stored snapshot of a fashion piece. Then, users can present it with shoppable recommendations from hundreds of businesses based on the image. This became a hit for buyers and sellers thanks to consumers having personal shoppers right in the camera’s branded filters.

Snapchat also released Shoppable AR lenses for consumers to try on products in a brand’s catalog digitally. They have integrated lenses that include fitting tools for buyers’ wrists and eyes—this let watches or glasses designers create AR filters tailored to individual users. With largely Gen Z and millennial demographics populating Snapchat, businesses receive an active user base who are keen on innovative purchasing.

How does AR affect the marketing industry?

AR is an effective form of social advertising thanks to its interactivity and user-friendlieness. If you create neat AR effects, they receive shares and make your business grow. See how exactly you can benefit from AR by boosting your:

• Consumer engagement – nowadays, almost everyone owns a smartphone to purchase products. Once consumers learn your company has a brand-new AR app, there’s a good chance they’ll give it a shot. Then, just make an AR try-on of your products and attract new buyers! AR is a new phenomenon, so making unique AR effects will get users excited and create long-lasting memories. Users will share filters with their friends, making your brand viral across social platforms. In fact, people would love to cling to a brand that would make them hyped, so make your AR good and expose it to the top.
• Brand awareness – AR unlocks new narratives to captivate both potential and present consumers. As mentioned above, the AR user base is massive and is only projected to grow. Don’t miss the train.
• Clickthrough rates – According to The Drum, AR can captivate users’ attention for more than 85 seconds, raise reaction rates by 20%, and improve click-through rates to purchase by 33%.
• Purchase confidence– As AR lets shoppers try things before purchasing, it creates more confidence in their buying decision. Businesses get a rise in sales as buyers feel more secure purchasing their products.
• Trackable analytics – AR filters give millions of shares, and Instagram offers rich analytics that helps you understand your audience. You can also get the Instagram and Facebook filter analyzer from Spark AR Hub, helping you easily track data on your filters. Below is an example of monitoring AR filter analytics.

Is it that popular? Surely, it is.

For example, the car industry. Using AR, car manufacturers showcase car models and their key features in AR showrooms. As modern cars have tons of options, AR leads to choosing the right configuration by seeing the final result beforehand.

Lego, for example, recently released several brick sets that blend physical and virtual action. Animated Lego characters come and interact with physical Lego sets via the associated AR app, resulting in an entirely new gameplay experience.

Conclusion

AR for e-commerce brands is a proven tool that improves social media experience and boosts sales. As AR improves and brands adopt it, it will be more of a need than a want in the future.

Consumers purchase from innovative brands that adapt to trends. In 2022, it is hard to name a more effective tool other than AR, both money- and recognition-wise.

Be the ones to adopt AR, you won’t regret.

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