Octopus coffee cup

Augmented Reality for Packaging. The goal was to generate new fans of the brand and widen user-generated content. For example, Octopus Oliver is a 3D animated character integrated into a real-world coffee cup for a promotion. Thanks to target tracking in AR filters, any ads can be animated. It could be a swinging business card or a dancing pack of flakes — in fact, adding 3D magic will do the job.

Using social media AR filters instead of standalone apps adds an easy tool for a customer to share this experience. Excited by the augmented reality straight in their hands, people like to share the video with their followers.

For more insights into how augmented reality is revolutionizing packaging, check out our full article on Augmented Reality for Packaging 2024.