Magic World

We are glad to be in the list of winners of the Talent house competition with our Instagram filter “Magic World”.

Here the user is placed into a completely different magic world with giant mushrooms and forest animals. 3D models change their textures to unique bright colored materials on tap. These AR filters showcase possibilities to surround users with any imaginary environment. The filter works through a rear camera and uses world plane tracker, animated 3d models and tap on screen trigger for interaction.

AR filters on Instagram have undoubtedly taken an important place among the communication tools that bring brands closer to their users. With their help, brands generate exciting new content, giving people a better way to experience and interact with it.