Brave

AR filter Brave is part of our social message.✨ It’s how we’d like to present Ukraine to the world – fragile and unbreakable, high-tech and creative, modern, and at the same time, with strong roots and a lion’s heart.

The filter features a viburnum wreath and meaningful tattoos, which make it a powerful social messaging tool. We honor Ukrainian heritage by incorporating the traditional Ukrainian viburnum wreath and earrings. Also, the tattoos in the filter are adorned with phrases that have become emblematic of the war, giving the tattoos a deeper meaning.

Technical features used: skin segmentation for tattoos, 3d models of wreath and earrings adjusted with head tracking, dynamic movements added to the earrings, color LUT for the integrity of the whole image.